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We HELP BRANDS succeed BY USING form, type, colour & materials to tell a singular story

About Us

World Class Design

We create world-class design work for leading brands across the world.
Lucid design enables your brand to say exactly what it should, making it a beacon of clarity, excitement, quality and global appeal.

We do things differently. We want to be sustainable. We want to change the way people live. Our perspective is always fresh. Our design stories always unique.
Our clients are happy!


Things we work onMore

  • Brands
  • Products
  • Graphics
  • Environments
  • Packaging
  • Websites
  • Apps
  • Films

Engaging with Us

A variety of methods

Project Based

Based on the requirements of a particular project we craft a program to achieve great design results in the most cost and time efficient manner. These projects are based on a proposal that we execute against.

Design Partnerships

We collaborate with companies to function as either their in-house design division or work on large projects over an extended duration. These projects are retainer based and/or royalty/equity based.


We work on certain projects that are not financially motivated or dependent but are rewarding to work on none-the-less. These projects either benefit people, raise awareness or generate a buzz.

The Team

Award-Winning Designers


Amit Mirchandani

Design Director


Vijay Mirchandani



The Team


We've been featured

Our Clients

We've got a fewMore

Amit Vijay

Amit Mirchandani

Vijay Mirchandani

Design Director


"I think Happy thoughts and stuff happens"

"I PROVIDE THE business context to the creativity"

Amit is a graduate of the California College of the Arts in San Francisco and the founder of Lucid.

Starting in 2006, he successfully ran Lucid in the United States for 3 years before moving the company to India in 2009 with the intention of contributing to the design scene in India. He grew the India operations over the next few years, while managing projects and clients all across the world with an international design team.

Prior to Lucid, Amit worked for reputed design consultancies and global brands. He is also a founding partner of Mexican restaurant Chinita,, and the award winning design collaborative Lift.

Amit's past work includes designs and strategies for companies such as Incase, Plantronics, Infinity, Bushnell, Bolle, Reef, Mark Levinson, Ernie Ball, The North Face, Coleman, Fender, T-Mobile, Palm, At&t, Sprint & Htc.

Vijay is a business management post graduate from XLRI, Jamshedpur and a director at Lucid.

His experience is varied and well rounded, starting out as an executive with Mettur Beardsell and moving on to founding his own fashion label Vibes in Mumbai and Bangalore. Vibes was instrumental in fashion innovation - designing, manufacturing and retailing products in store formats never before seen in India.

Amit's work at Lift and Lucid has been showcased in the San Francisco Museum of Modern Art and the New York International Contemporary Furniture Fair. And in publications such as Time, Dezeen, Metropolis, Elle, Elle Decor, Architectural Digest, ID magazine, The New Yorker, BPM, Rolling Stone, Vapors, FHM, Cargo, Maxim, The Los Angeles Times, The San Francisco Chronicle, Product Design Now and Young Designers America.

He has also received awards from Red Dot, Emvies, Foxglove, Metropolis magazine's Next Generation Design Competition, the International Bicycle Design Competition, the ID Annual Design Review and Bombay Sapphire's Glass Design Competition.

Vijay manages business operations and accounts at Lucid and has been an integral part of the company from it's inception.